ECONOMIC IMPACT STUDY
IVAN HERZOG
Ivan Herzog is a singer-songwriter who embraces a direct, honest and unembellished sound. He blends auteur pop with folk nuances and a sensitivity that connects with audiences. After releasing five viral videos with over one million views on social media, he presented his debut album, Disco de Oro, in 2024. This year he released his latest record, Disco de Cristal, accompanied by a tour and a powerful, special live show designed to move audiences around the world.
Ivan Herzog (Cambrils, 1998) is a singer-songwriter who, in recent years, has managed to touch a particularly familiar nerve. A raw emotionality, honest both lyrically and musically. His songs, rooted in an intimate folk that also draws sonically from the universality of pop, sometimes with that back-and-forth quality of a generational anthem, have grown through digital word of mouth. The track “Et prometo” has become the official song of Sant Jordi, and it captures very well what we look for in pop music: that it connects us with the world and with ourselves, that the most intimate things can explain the world.
Ofèlia Carbonell
communicator