ECONOMIC IMPACT STUDY
BAYA BAYE
Baya Baye is a Catalan rapper and urban artist, widely regarded as the leading figure of the "Macarrisme Català" movement. His music combines a punk attitude with raw rap and references to both Catalan and charnego culture. His lyrics stand out for their direct and hard-hitting tone, often driven by a "against everything and everyone" mindset. Last October, he released Faves tendres, an album that blends rap with trap influences and aggressive soundscapes. In 2026, he embarks on the Macarrisme Català Tour, bringing the essence of his artistic project to stages across the country.
Rappers are always expected to be authentic. In this case, it is hard to find someone more transparent —both in his songs and in his ideals— than BAYA BAYE. The anti-industry man. The musician in the country with the best balance between independence and success. After the impact of his early hits, born from irreverence and forbidden words, he has known how to surround himself with key figures, such as producer Viktor Pizza, in order to sustain that success. Together, they have managed to make Catalan rap relevant once again. "BAYA BAYE is just one of the people [...] I only write the lyrics, but first you have to live them, primo," he says. Whether you're a tough guy or not, we recommend experiencing him live.
Marc Cadafalch and Albert Bazán
Déus i Simis