ECONOMIC IMPACT STUDY
OTHER ISSUES MMVV: 2025
Lorena Álvarez
Asturian artist Lorena Álvarez has broken the boundaries of traditional music, placing it naturally alongside contemporary sounds. She now presents El poder sobre una misma, an album centered on exploring the deepest mysteries of the human soul. All this is delivered without losing her trademark sincerity or the punk attitude that permeates every song.
In the liner notes of the album A Alcoi (Edigsa, 1975) by Ovidi Montllor, Ernest Contreras spoke about the feeling of belonging to a land and how lucky Ovidi was to be from Alcoi and such a great sentimentalist. He spoke of migrations, of the universality of that belonging. I think it’s also very lucky that LORENA ÁLVAREZ is from Santolín de Ibias, and that her voice is also the voice of the Asturian mountains, marked by the rhythm of the tambourines. She overflows the map as she sings in "Nana mapamundi," where she searches on a map for plants, animals, friends, and relatives. LORENA ÁLVAREZ placed an entire generation before traditional music without resorting to folklore — like those Disney trees with roots that become legs and feet to escape terrible fires and grow strong again.
Quique Ramos
Manager